Project Summary

Market research and review of investment opportunities
in entertainment-based real estate in Istanbul

Sony Corp

dq|dx were asked by Sony to look at options for entering the Turkish market, in particular with a view to invest in entertainment-based retail spaces in Istanbul.

�Turkey is not currently a major market for Sony�s entertainment product but with a established presence elsewhere in the Middle East and Europe, they wanted to assess the possibilities of entering a market with high potential,� says Adil Khan, the Engagement Manager. �The work involved carrying out market forecasts (based on dynamic modelling) for the Turkish entertainment and leisure sectors in the context of a comprehensive market review of current provision. This in turn helped us identify how Sony could tap into burgeoning consumer demand by targeting under-supplied sectors, including, possible investment in entertainment and/or theme parks.�

Despite the fact that entertainment and demand is set to grow rapidly in the next 5 years as consumer purchasing power increases and Istanbul hosts the European Capital of Culture in 2010, Turkey remains acutely under-supplied in organised venues for cultural activities, representing a major investment opportunity in value-added retail.